Washington State Association for Justice (WSAJ)

To promote integrity, fair practice, and improve the public's perception of lawyers, WSAJ offers voluntary principles for its members to follow when engaging in legal marketing through various mediums, including social media and emerging technologies. These principles aim to demonstrate WSAJ's commitment to high standards while respecting the rights of attorneys to engage in permissible advertising.

The principles include:

1. Consideration of Public's Perceptions of Lawyers
2. Compliance with Rules of Professional Conduct
3. Preserving the Dignity and Professionalism of the Profession
4. Avoidance of Inappropriate Advertising Techniques and Content
5. No False or Misleading Statements
6. No Unauthorized In-Person Solicitation/Direct Contact with Prospective Clients
7. Obtaining Publicly-Available Reports or Information for Solicitation Purposes Discouraged
8. Visiting the Scene of an Event for Solicitation Purposes Strongly Discouraged
9. Holding Press Conferences/Planned Media Events Solely to Solicit/Locate Clients Discouraged
10. Advertise for and Accept Only Cases You are Competent to Handle; Pure Referral of Cases Strongly Discouraged without Full, “Up Front” Disclosure
11. Solicitation Intended to Entice Away Another Member’s Client

For updated, more comprehensive information on WSAJ's principles, it's best to access the association's website.

Approved by the Washington State Board of Continuing Legal Education, theWSAJ is an accredited sponsor for continuing legal education. Lawyers can earn CLE credit by attending live seminars, webinars or ordering past programs offered by WSAJ.

In additon to offering live seminars throughout the year, WSAJ has developed many deskbooks, which include guidelines, sample documents and forms important to lawyers' individual practice areas for more self-directed practice. WSAJ also hosts an annual convention, during which WSAJ members can attend several consecutive seminars to earn CLE credits.

WSAJ presents awards to WSAJ members as well as activists, journalists, legislators, judges and lawyers within the greater Washington community, recognizing recipients' outstanding leadership, professional advancement, and/or civility.

Awards include:

• Trial Lawyer of the Year Award
• Judge of the Year
• The President's Award
• Professionalism
• Excellence in Journalism
• Gerhard Letzing Public Justice Award
• Alvin Anderson
• Carl Maxey
• New Lawyer Award "Ready to Soar"
• Workers' Advocate of the Year
• Pillar of Justice
• Legislator of the Year
• Public Official of the Year

Interested lawyers may join WSAJ as a regular plaintiff attorney member or EAGLE member.